Mirach Shopify/Google Sheets sync screenshot

Save hours on search terms cleanup

Built for PPC specialists and agencies working in Google Ads & Microsoft Ads

Trusted by 1,000+ PPC experts
4.7-star rating on Chrome Web Store
Agency teams across the EU
Used by official Google Ads Partners

The hidden cost of manual optimization

Without the right tools, PPC teams waste time and money on repetitive manual work

20%wasted budget

Average ad spend wasted

Without proper negative keywords, 1 in 5 clicks drains budget on irrelevant searches that will never convert

15
hours

Wasted monthly per PPC specialist

Manual keyword work is tedious and time-consuming—clicking through searches, copying words, switching tabs repeatedly

Some PPC managers skip search terms reviews entirely due to time constraints, missing critical optimization opportunities

MirachSEM makes it 3x faster

Stop wasting time on manual keyword work. Streamlined workflow built for speed.

3x

Faster workflow

Complete in minutes what used to take hours. Streamlined interface cuts through the complexity.

Visual picker

Click and highlight words directly in the search terms table. No copying, no switching tabs.

Bulk editing

Edit match types and set CPC limits for all keywords at once. One change, hundreds updated.

Negative keywords picker

Usually, PPC campaign maintenance involves excluding irrelevant search queries. That reduces costs and improves the following conversion rate for your company. However, the default UI allows excluding complete search queries only. Excluding particular words is time-consuming manual work. Mirach SEM can help here!

  1. 1. Navigate to Google Ads or Microsoft Advertising "Search terms" page
  2. 2. Enable the Negative Keywords panel by clicking the browser extension's icon, or by pressing
  3. 3. Click on the words that are not relevant to your ad
  4. 4. Select the relevant match type
  5. 5. Copy the resulting list by clicking it, and then use it in the negative keyword editor.
Google Ads and Microsoft Advertising negative keywords

Settings

While picking up negative keywords from the search terms report, you can still manually add or edit some.

Export keywords to share with the team. Import to highlight common keywords in the report. Organize work across multiple client accounts by switching between keyword lists.

Google Ads keywords match type
Share Google Ads keyword lists

Keyword mass editor

By default, all keywords are added with no Max. CPC limit, and having Broad match type. Often this leads to losing unlimited amount of money on irrelevant queries.

The solution is to edit all keywords the same way before saving. Mirach SEM adds convenient UI for simplifying it.

Google Ads keywords group mass editing

Simple, transparent pricing

Best Value
5€ / month

Easily pays for itself by saving 2-3 hours per week of manual work

Visual negative keywords picker
Bulk keyword editor
Works with Google Ads & Microsoft Ads
Unlimited usage
Start free trial

5 days of active usage, no credit card required

Agency Teams

Managing multiple clients? Get special pricing for your team

Contact for discounts →

Need help? Have questions?

Have questions, feedback, or suggestions? Feel free to reach out! I’m here to help and would love to hear your thoughts on how Mirach SEM can better serve your needs.

"I’m excited that Mirach SEM can save you so much time! There’s always room for improvement, and I’m looking forward to your feedback and suggestions."
Alex from Mirach Apps
Alex
Developer of Mirach Apps

Frequently Asked Questions

Click and drag across the words in the search query table to select them.

You can hide the buttons in the extension settings. There are checkboxes to hide both the keyword picker button and the mass editor button. Even when the button is hidden, the keyword picker panel remains accessible via the keyboard shortcut Ctrl+M (or ⌘+M on Mac).

No, each team member needs their own license. However, we offer team discounts for agencies and teams managing multiple accounts. Contact us to discuss pricing for your team.

MirachSEM includes import/export functionality. You can export your keyword lists and share the file with your team members, who can then import it into their own extension.

MirachSEM supports multiple keyword lists that you can switch between. This lets you pause work on one client and return to it later without losing your progress. Simply create a separate list for each client account.

Please email [email protected] with your license details, and we'll help you restore your activation.

The extension is used most often in the Search Terms Report. However, you can also open the keyword picker panel on the Keyword Planner page.