Blog

Google Ads strategy and workflows for PPC specialists.

• How to audit a Google Ads account in 30 minutes

  A step-by-step framework for quickly diagnosing account health, spotting budget leaks, and finding the highest-impact optimizations — without spending hours digging

  Apr 3, 2026·12 min read

• Google Ads search terms report best practices that most PPC managers overlook

  A deep dive into the habits and blind spots that even experienced PPC managers overlook when working with the Google Ads Search Terms Report.

  Apr 9, 2026·12 min read