Search terms
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Negative Keywords
Edit keyword
Search term cleanup is fastest when you can work directly in the report. MirachSEM adds a small panel to Google Ads and Microsoft Ads so you can select useful words or phrases from the Search Terms table and build a negative keyword list in place.
Start from the Search Terms report
Open the Search Terms report for the campaign, ad group, or account slice you are auditing. Keep the table filtered to the area you actually want to clean up. A narrow report is easier to review and reduces the chance of adding a negative keyword that blocks good traffic somewhere else.
To activate MirachSEM, click the M logo in the bottom-left corner of the screen. You can also open the panel with Ctrl+M, or Cmd+M on Mac. If you prefer the hotkey, hide the on-screen button in settings and keep the panel available from the keyboard.
Pick the exact words that should be blocked
When a query contains an irrelevant word, click it in the table and add it to the MirachSEM panel. For phrases, drag across the full expression. This keeps your negative list focused: instead of copying the entire query, you extract the part that explains why the traffic is not valuable.
Use highlights as a review layer
MirachSEM highlights words that already exist in the panel, which gives you quick feedback while you scan the report. Highlights help avoid duplicates and make repeated themes obvious, especially when many search terms contain the same bad modifier.
Use the list wherever your workflow needs it
MirachSEM does not force a specific account-management process. When you are done collecting keywords, copy the list and use it wherever it belongs: add it to your team's account-change records, apply it as negatives at the campaign or ad group level, or append it to a reusable shared negative keyword list.