Search terms
(close variant)
(close variant)
(close variant)
(close variant)
(close variant)
(close variant)
(close variant)
(close variant)
Color rules
Apply conditional color highlights to the table.
Most Search Terms decisions rely on recurring signals: high cost, low engagement, a campaign name, or another value in the report. Color rules flag those signals automatically, making a long table quicker to scan and easier to act on.
Start in the Rules tab
The Rules tab lists every configured color rule. MirachSEM includes a few common rules to start with. Use the toggle on each one to bring a signal into the current review or hide it without losing its setup.
Define the signals to watch
A rule applies when its conditions match. Combine as many conditions as you need, then choose whether all of them must match or whether one is enough. For numeric columns, compare a value with a target using operators such as greater than or less than. For text columns, such as Campaign name, match the whole value or a part of it.
Keep the required columns visible
Rules can only evaluate columns that are visible in the table. If a condition uses a hidden column, its rule stops working. Before setting up a rule, use Modify columns in Google Ads to show every column needed for the decision.
Choose how a match stands out
Highlight the entire row or only the relevant cells. You can also add a label, using the rule name as its text, beside the Search term. If several labelled rules match a row, their labels appear together. That makes it clear not only that a term stands out, but why.
Use a solid color or a value gradient
Choose any solid highlight color. Colors used in your account stay in the palette for reuse, and you can always add a custom one. For a numeric column, use a gradient instead: set red and green boundary values, and values between them receive the corresponding intermediate color. Make the green boundary higher than red when more is better, such as CTR, or lower when more is worse, such as CPM.