Search terms are not only a source of negative keywords. During a Search Terms report review, you will also find queries that are good enough to add as keywords. Google Ads supports that flow directly: select search terms, choose whether to add them as keywords or negative keywords, and save the change.

The default broad match can be risky

The problem is the default keyword format. When you add search terms as keywords in Google Ads, they are added as broad match unless you change the text yourself. Broad match can be useful in the right campaign, but it is a poor default for every search term you promote: it can expand a precise query into wider traffic, create overlap with existing keywords, and spend budget before you understand how that new keyword behaves.

Without MirachSEM, changing the match type means editing each selected term manually: adding square brackets for exact match or quotation marks for phrase match. MirachSEM adds a bulk match type control to the add-keyword panel, so you can switch the whole batch to Broad, Phrase, Exact, or Smart before saving.

Set a Max CPC before the keywords go live

Adding a search term as a keyword also gives you a chance to set a Max CPC. That limit matters because a newly added keyword may not have enough history, quality score data, or performance context yet. Leaving it unrestricted can let the keyword enter auctions at bids that are too aggressive for a test.

MirachSEM adds a bulk Max CPC editor for the selected search terms. Enter the limit once, apply it to the batch, and save the keywords with both match type and CPC control already set. That keeps the Search Terms review workflow fast while avoiding broad, unlimited additions by default.